Case Study: Real Estate

Helping a land developer prove it is the real thing

Land buyers in Nepal are wary of unclear papers and unapproved plotting. We built Deep Shree Developers' online presence so its approvals, services and projects are clear wherever buyers look.
The client

Government-approved plots in the Kathmandu Valley

Deep Shree Developers is the real estate arm of Deep Shree Group, headquartered in Sinamangal, Kathmandu. Since 2019 it has bought land in well-connected parts of the Kathmandu Valley, secured approval from the Kathmandu Valley Development Authority (KVDA), built the roads and services, and sold ready plots with clean papers.

Its projects include a planned plotting in Duwakot, Bhaktapur, close to the Araniko Highway, and residential plots in Bhadrabas in the north-east of Kathmandu. Buyers get plots with the division (kitta-kat) already done, blacktop roads, drainage, water and electricity in place, and bank finance support through partner banks.

2019Developing land since
KVDAApproved projects
Ready plotsRoads, drainage, water and power in place
Bank financeLoan support through partner banks

What buyers come to Deep Shree for

Duwakot, BhaktapurBhadrabas, KathmanduKVDA-approved plotsKitta-kat doneSite visits
The brief

Why Deep Shree Developers came to us

Land is one of the biggest purchases a Nepali family makes, and it is also a market where buyers are wary. Deep Shree needed a digital presence that showed it was a real, approved developer with plots ready to build on.

Trust comes before interest

Buyers worry about unclear papers, unapproved plotting and missing services. A developer has to prove it is legitimate before anyone books a site visit.

A competitive, ad-driven market

Plots are advertised heavily on social media, so a developer without a consistent presence is easy to overlook.

No digital presence to start from

Deep Shree needed its social media profiles and online identity built from the beginning.

Projects need to be explained clearly

Location, road width, plot sizes, approvals and finance all shape a buyer’s decision, and each project needed its own clear story.

A group with more than one business

As part of Deep Shree Group, the developer’s identity had to sit comfortably alongside the group’s other companies.

The work

What we did for Deep Shree Developers

From December 2023 we built Deep Shree Developers’ online presence, from its first social media profiles to its website and the group information that supports it.

Social media

A presence built from day one

Social media profiles created and managed across Facebook, Instagram, Threads, X and LinkedIn, with a regular posting schedule.

  • Five profiles created and optimised
  • Project and plot content
  • Festival and brand content
Social ads

Enquiries for available plots

Paid social campaigns that put available plots in front of likely buyers and bring enquiries and site visit requests.

  • Plot availability campaigns
  • Enquiries routed to the sales team
Website

A website that answers buyers’ questions

Website design and development that presents each project, its approvals and its services clearly, with a simple route to book a site visit.

  • Project pages for Duwakot and Bhadrabas
  • Approvals and services explained
  • Site visit enquiries
Setup and support

The foundations behind the brand

Business email, hosting and technical setup handled so the team could focus on selling plots.

  • Business email and server setup
  • Ongoing technical support
Group identity

One story across the group

Structured information about Deep Shree Group and its companies, gathered so each business presents itself consistently.

  • Group and company information
  • Consistent branding across channels
How it came together

How the engagement unfolded

  1. December 2023

    Social media launch

    Profiles created on five platforms and a posting schedule started.

  2. 2024

    Campaigns and reporting

    Social campaigns for available plots, with monthly reporting.

  3. 2025

    Website and group information

    Website, email and server setup, and group-wide information gathered.

  4. Now

    Ready for buyers

    A clear, trusted presence for every project.

What stayed with the client

What Deep Shree Developers came away with

A developer buyers can check

Approvals, services and projects clearly visible online.

A presence where buyers look

Active profiles on every major social platform.

Foundations in place

Website, email and hosting handled in one place.

In real estate, the first thing a buyer checks is whether the developer is real. Our work for Deep Shree was about making that answer obvious everywhere a buyer might look.

Queens Digital project team
Services used

Services behind this work

Working in real estate? Read our digital marketing guide for real estate companies, or see the services we used for Deep Shree below.

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