Hospitality and information management, taught in Chitwan
Aarambha College in Bharatpur, Chitwan, is affiliated to Tribhuvan University and specialises in two career-focused degrees: the Bachelor of Hotel Management (BHM) and the Bachelor of Information Management (BIM).
Its teaching is built around industry: practical training, faculty drawn from the field, a career lab, scholarships and placement support. For students in Chitwan and the surrounding districts, it offers a way to earn a professional degree without moving to Kathmandu.
What students come to Aarambha for
Why Aarambha came to us
Every year many of Chitwan’s best students leave for Kathmandu, assuming the strongest colleges must be there. Aarambha needed to change that assumption, and to reach students and parents at every step between hearing its name and applying.
Competing with the pull of Kathmandu
Students and parents in Chitwan often look to Kathmandu first. Aarambha had to show, across every channel, that a specialist college at home could offer the same or better career outcomes.
Two specialist degrees to explain
BHM and BIM are less familiar than general management degrees, so students needed clear answers on what they are, what they cost and where they lead.
Admission seasons are short
Enquiries have to be generated in a few intense windows each year, so every channel had to be ready in time.
Many channels, one small team
Website, search, social media, paid ads and printed material all needed to tell the same story without overloading the college’s own staff.
AI and search answering first
Students increasingly ask Google and AI tools course questions before they visit any college website.
What we did for Aarambha
Since 2023 we have been Aarambha’s end-to-end digital team, from the first strategy through to the ads, posts and printed pieces students actually see.
An admissions plan for every season
A digital strategy built around Aarambha’s admission cycle, deciding which audiences, messages and channels to use for BHM and BIM, and when.
- Admission-season planning
- Audience and message strategy for each programme
- Regular review of what is working
Answers for students comparing courses
Content and search optimisation that answer students’ course questions, from syllabi and scope to comparisons between management degrees.
- Course, career and comparison guides
- Syllabus and subject guides
- Local listings that strengthen the college’s presence
A steady presence where students are
Social media management that keeps Aarambha visible to students and parents all year, not only at admission time.
- A regular posting schedule
- Campus life, results and programme content
- Consistent messaging with ads and website
Admission campaigns that bring enquiries
Google Ads and Meta lead campaigns timed to each intake, targeted by programme, subject and demographic, with offers such as entrance preparation.
- Lead campaigns for each intake
- Programme and audience targeting
- Entrance preparation offers
Creative that carries the brand
Graphics, banners and printed pieces designed to match the digital campaigns, so the college looks the same online and on campus.
- Campaign graphics and banners
- Printed material and certificates
- A consistent visual identity
Present in AI answers
Course content shaped so Google’s AI Overviews and AI assistants can understand and cite Aarambha.
- Content structured for AI answers
- Increasing AI citations
Where the work led
Aarambha now runs its admissions marketing as one joined-up plan across search, social, paid media and print, and appears on Google’s first page for many of the course questions students ask while choosing a degree.
Information management (BIM)
Choosing a management degree
Hotel management and careers
A selection of non-branded searches where aarambhacollege.edu.np appeared on Google’s first page, July to September 2026 (Google Search Console).
How the engagement unfolded
- Foundations
Strategy and setup
From 2023: an admissions-led digital strategy for BHM and BIM.
- Channels
Social media and paid campaigns
Regular social media and Meta lead campaigns for each intake, later joined by Google Ads.
- Content
Course and career guides
A growing library of course, syllabus and comparison content.
- Now
One joined-up plan
Search, social, paid media, design and AI visibility working together for every intake.
What Aarambha came away with
A reason to stay in Chitwan
A consistent story that presents Aarambha as a strong choice at home.
Enquiries every intake
Admission campaigns ready before each season, not after it.
One team, every channel
Strategy, content, social, ads and design handled together.
A small college does not need more channels. It needs every channel saying the same thing at the right moment. That is how we have run Aarambha’s admissions marketing.
Queens Digital project team
Services behind this work
Running a college or school? Read our digital marketing guide for schools and colleges, or see the services we used for Aarambha below.