A Kathmandu music store for players, studios and venues
Bass & Treble is a music store in Kathmandu selling guitars, drums, keyboards, studio gear and professional audio, both in store and online.
It stocks brands such as Yamaha, Shure, Fender, D’Addario, Meinl and TOA, and serves everyone from beginners buying a first guitar to studios, churches, schools and venues fitting out sound systems. It also works with a roster of Nepali artists.
What customers come to Bass & Treble for
Why Bass & Treble came to us
Musicians in Nepal research instruments online before they buy, often comparing prices across shops and social media sellers. Bass & Treble needed its online store to be found for the instruments people search for, and to be trusted enough to buy from.
A large catalogue, hard to find
Hundreds of products across many categories needed a structure and content that search engines could understand.
Competing with social media sellers
Many instruments are sold through social pages and marketplaces, so the official store had to stand out in search.
Category pages with little to say
Category pages needed helpful content, so buyers and search engines understood what was on offer.
Local buyers want to visit
Many customers want to try an instrument in person, so the store had to be easy to find locally.
What we did for Bass & Treble
From 2022 we worked with Bass & Treble on its online store, starting with audits and moving into content, local search and planning for paid search.
Knowing what to fix first
A full technical and on-page audit of the online store, turned into a prioritised plan.
- Technical and on-page audit
- Prioritised action plan
Category pages that sell
Ecommerce SEO for category pages such as bass guitars, acoustic guitars and drums, with helpful buying content.
- Category page content
- Internal links between categories and products
- Rankings tracked for key categories
Easy to find in Kathmandu
Local search work so nearby musicians can find and visit the store.
- Local citations
- Business profile kept complete
Ready for Google Ads
A keyword plan for Google Ads, grouped by instrument and buying intent.
- Keyword research by category
- Campaign structure plan
How the engagement unfolded
- 2022
Audit
A full audit of the online store and a prioritised plan.
- Late 2022
Category content
Buying content written for key instrument categories.
- 2023
Local search
Local citations and business profile work.
- 2023
Rankings and reporting
Monthly reports and category rankings tracked.
What Bass & Treble came away with
A store search engines understand
Clear categories with helpful content.
Visible for instruments people want
Category pages built around real searches.
Easy to find and visit
A stronger local presence in Kathmandu.
Musicians love to research before they buy. Our job was to make sure that research led to Bass & Treble.
Queens Digital project team
Services behind this work
Running an online store? See the services we used for Bass & Treble below.