Business, IT and hospitality degrees in Chitwan
Boston International College (BIC) in Bharatpur, Chitwan, offers MBA, BBA, BBA-Finance, BCSIT and BHM programmes, and is accredited by the University Grants Commission of Nepal.
Its teaching combines academic and industry faculty with corporate training, research conferences, a career lab, hackathons, entrepreneurship programmes and international exchanges, making it one of the most active colleges outside Kathmandu.
What students come to BIC for
Why Boston International College came to us
BIC wanted to run admissions marketing with more control and better measurement. Rather than a long retainer, it asked us for a focused project: set up the channels, fix what was holding the website back, and make every enquiry measurable.
Admissions need a steady flow of enquiries
Each intake depends on reaching students and parents at the right time, across several programmes.
Paid channels were not set up to measure
Without proper tracking, it was hard to see which campaigns and programmes were producing enquiries.
A website with fixable problems
Search issues on the website were limiting how well programme pages could be found.
Five programmes, five audiences
MBA, BBA, BCSIT and BHM students search differently and respond to different messages.
What we did for Boston International College
In 2025 we delivered a fixed-scope setup project for BIC, leaving the college with working campaigns, a healthier website and clear measurement.
Search campaigns for every programme
Google Ads set up with keyword research and campaigns structured by programme.
- Keyword research by programme
- Campaign and ad group structure
- Enquiries captured and tracked
Lead campaigns for each intake
Meta lead campaigns reaching students and parents in Chitwan and nearby districts.
- Lead forms and audiences
- Programme-specific creative
- Leads shared with the admissions team
A website ready to be found
A technical and on-page review of the website, followed by the fixes that mattered most.
- Technical and on-page audit
- Priority fixes implemented
- Programme pages reviewed
Every enquiry counted
Tracking set up so the college can see where enquiries come from and which programmes they are for.
- Conversion tracking
- A shared leads sheet for the admissions team
How the engagement unfolded
- Start
Audit and plan
Website audit, keyword research and campaign planning.
- Setup
Campaigns and tracking
Google Ads, Meta lead campaigns and measurement set up.
- Fixes
Website improvements
Priority search fixes implemented on the website.
- Handover
Ready to run
Campaigns, tracking and a leads process handed to the college.
What Boston International College came away with
Campaigns that run
Google and Meta campaigns ready for every intake.
Enquiries you can measure
Clear tracking of where leads come from.
A healthier website
The issues holding programme pages back addressed.
Not every college needs an agency forever. BIC needed the right setup, done properly, so its own team could take it forward.
Queens Digital project team
Services behind this work
Running a college or school? Read our digital marketing guide for schools and colleges, or see the services we used for BIC below.