Nepal’s official home of Blueair
Clean Air Nepal, trading as the Clean Air Store, is the official dealer in Nepal for Blueair, the Swedish air purification brand. From its showroom in Jhamsikhel, Lalitpur, it sells purifiers for homes, offices and cars, genuine replacement filters, and after-sales support.
Its customers are families, offices and clinics dealing with some of the most polluted winter air in the region. Air pollution in the Kathmandu Valley peaks in the dry months, and that is when people start searching for a purifier, often for the first time.
What customers come to the Clean Air Store for
Why Clean Air Nepal came to us
Air purifiers are a considered, seasonal purchase. Most buyers in Nepal know little about how they work, and they compare a premium brand against cheaper imports and marketplace listings. Clean Air Nepal needed to reach them before pollution season and help them buy with confidence.
A premium product in a price-first market
Buyers compare Blueair with cheaper purifiers and marketplace listings. Without clear explanation of what makes a purifier effective, the cheapest option looked just as good.
Demand arrives in a short season
Searches and enquiries rise sharply when winter pollution sets in, so visibility had to be built before the season, not during it.
Buyers need to learn first
People ask about AQI, room size, filters and running costs before they buy. The store needed to be where those questions were answered.
Online and in-store had to connect
Customers research online, message on social media and often visit the showroom, so every channel needed to lead to the same place.
Genuine products, genuine filters
Clean Air Nepal needed to be recognised as the official source for genuine Blueair products and filters.
What we did for Clean Air Nepal
Since February 2026 we have run Clean Air Nepal’s search, content, social media and paid campaigns as one programme, built around the pollution season.
A store that ranks for purifier searches
Ecommerce SEO across the homepage, product and filter pages, so buyers searching for a purifier or a replacement filter find the official store.
- Homepage and product pages optimised
- Filter pages for existing owners
- Product listings on shopping surfaces
Helping buyers understand clean air
A content programme that explains air quality, AQI, room sizing, placement and maintenance in plain language.
- Air quality and AQI guides
- Buying and placement guides
- Maintenance and filter guides
Visible all year, loud in season
Social media content, reels and a creative refresh that keep the brand present year round and ready for the season.
- Content calendars and reels
- A refreshed creative direction
- Brand guidelines aligned with Blueair
Leads when the air turns bad
Meta lead campaigns timed to the pollution season, bringing enquiries straight to the sales team.
- Seasonal lead campaigns
- Audiences built around homes, families and offices
- Enquiries routed to the store
Easy to find, easy to visit
Local search and marketplace presence so nearby buyers can find the showroom and the official store.
- Showroom listing kept complete
- Local citations
- Marketplace presence
Cited in clean-air answers
Content shaped so AI assistants recognise Clean Air Nepal when people ask which purifier to buy in Nepal.
- Content structured for AI answers
- Increasing AI citations
Where the work led
Within months, Clean Air Nepal moved onto Google’s first page for the searches buyers make when they start looking for a purifier, and now runs search, social and Meta campaigns as one seasonal plan.
Buying a purifier
Filters and technology
Owners’ questions
A selection of non-branded searches where cleanairnepal.com appeared on Google’s first page, June to September 2026 (Google Search Console).
How the engagement unfolded
- February 2026
Programme begins
Homepage and product pages optimised, and content and social media calendars launched.
- Spring 2026
Education content
Guides on air quality, sizing, placement and maintenance.
- Mid 2026
Meta lead campaigns
Lead campaigns and a social creative refresh ahead of the season.
- Now
Ready for the season
Search, social, Meta and local presence working as one plan for the winter peak.
What Clean Air Nepal came away with
Found when buyers start looking
First-page presence for the searches that begin a purifier purchase.
Buyers who understand the product
Education content that makes the case for quality on its own.
One seasonal plan
Search, social, ads and the showroom pulling in the same direction.
Nobody wakes up wanting an air purifier. They want to breathe better. Our work for Clean Air Nepal starts with that question and ends at the official store.
Queens Digital project team
Services behind this work
Selling a premium or seasonal product online? See the services we used for Clean Air Nepal below.