A licensed study-abroad consultancy with six doors across Nepal
Goreto Educational Consultancy has guided Nepali students abroad for more than a decade. It is licensed by Nepal’s Ministry of Education, a member of the Educational Consultancy Association of Nepal (ECAN), an ICEF-accredited agency and a British Council IELTS registration partner.
From its head office in New Baneshwor and branches in Bagbazar, Kumaripati, Itahari, Chitwan and Pokhara, Goreto helps students choose courses and universities in Canada, the USA, the UK and Australia, prepares them for IELTS and PTE, and supports them through applications, visas and pre-departure. Its partner network spans more than 100 colleges and universities.
What students come to Goreto for
Why Goreto came to us
Goreto was growing: more destinations, more partner institutions, more branches and a test preparation arm. Its website had not been built for that scale, and in one of Nepal’s most crowded markets the website is where students decide who to trust.
A website that could not grow with the business
Every new destination, university, course or branch added another page to a structure that was never designed for it. Students struggled to find their path from “which country?” to “which course, which college, which visa?”, and search engines struggled to understand which pages mattered for which destination.
Four destinations, four different journeys
A student heading to the USA worries about visa interviews and fees; one going to Canada asks about success rates; the UK and Australia bring their own rules. One generic journey could not serve them all.
Every consultancy sounds the same
Hundreds of consultancies publish similar pages. Goreto needed to be the clearest, most useful answer for each destination, not one more name on a list.
Channels working in isolation
Search, social media and paid campaigns each need the website to do its job. Without one plan, students met a different Goreto on every channel.
AI answers entering the picture
Students now ask AI assistants which consultancy to choose for each country. Goreto needed to be one of the names those answers trust.
What we did for Goreto
We have worked with Goreto since 2022 as one team across its website, search, social media and paid campaigns, so every channel leads students into the same well-organised experience.
A website designed to scale
We designed and architected Goreto’s website on its new goreto.edu.np domain around the way students actually decide. Each destination became its own hub, with room to grow to hundreds of university, college and course pages without the site becoming harder to use.
- A hub for each destination: USA, Canada, UK and Australia
- University, college and course libraries within each hub
- Visa, cost, intake and scholarship guides beside them
- Navigation that takes students from country to course in a few clicks
- Dedicated sections for test preparation and each branch
Visible for every destination
Search optimisation planned destination by destination, so a student researching the USA, Canada, the UK or Australia finds Goreto at each step of that country’s journey.
- Search demand research for each destination
- Ongoing optimisation of destination hubs and guides
- Authority building and consistent listings for the branch network
Answers students keep coming back to
A content programme that answers the questions each destination raises, from visa status checks to work rights and fees, plus a full test preparation hub.
- Visa, cost and eligibility guides per destination
- An IELTS, PTE and TOEFL resource hub
- Timely updates when rules change
A name AI assistants recommend
AI search optimisation that strengthens the signals AI answers rely on, with regular audits of how Goreto is cited compared with competing consultancies.
- AI visibility audits against competitors
- Entity and authority work for AI answers
- A growing number of AI citations
One voice for students and parents
Social media management that carries the same destination guidance onto the platforms students and parents use every day.
- Content planned around destinations and intakes
- Consistent messaging with the website
Campaigns timed to admissions seasons
Google Ads and Meta Ads planned around intakes and destinations, including campaigns for the branches, landing students on the right hub rather than a generic page.
- Search and social campaigns for enquiries
- Branch-level campaigns
- Competitor benchmarking of paid media
Where the work led
Goreto now appears on Google’s first page for searches across all four of its main destinations, from visa status checks for the USA to work rights in Australia, and is cited more and more often in AI answers about choosing a consultancy.
USA
Canada
United Kingdom
Australia
A selection of searches where goreto.edu.np appeared on Google’s first page, July to September 2026 (Google Search Console).
How the engagement unfolded
- Foundations
Search partnership begins
From 2022: research into how students search for each destination, and monthly SEO.
- Channels
Social media and paid campaigns
Social media management, Meta Ads and Google Ads brought under the same plan as search.
- Scale
A new website built to grow
Goreto’s website redesigned and re-architected on goreto.edu.np around destination hubs.
- Depth
Destination libraries and test preparation
University, college and course libraries filled out for each destination, and an IELTS, PTE and TOEFL hub launched.
- Now
AI visibility
AI search optimisation and audits, with Goreto cited more often in AI answers.
What Goreto came away with
A website that scales
A structure that absorbs new destinations, institutions, courses and branches without getting harder to use.
Visible in all four destinations
First-page presence for USA, Canada, UK and Australia searches, and a growing presence in AI answers.
One team, every channel
Website, search, social media and paid campaigns planned together, so students meet one consistent Goreto.
Most consultancy websites grow by adding pages until nobody can find anything. We built Goreto a structure that gets clearer as it grows, and then made sure students could find it.
Queens Digital project team
Services behind this work
Running a study-abroad consultancy? Read our complete SEO guide for study abroad consultancies and our digital marketing guide for education consultancies, or see the services we used for Goreto below.