An IT partner that needed a digital marketing team
Radiant Infotech is an IT and digital services company whose clients increasingly asked for search, advertising and social media alongside technology work.
Rather than build a marketing department from scratch, Radiant partnered with Queens Digital as its white-label digital marketing team. We delivered the work; Radiant kept the client relationship and its brand on every report.
What we delivered for Radiant’s clients
Why Radiant Infotech came to us
Radiant’s clients came from very different sectors, including automotive, development programmes and travel. Radiant needed a partner that could deliver specialist marketing across all of them, under its name.
Specialist work outside its core
SEO and paid media require specialist skills that Radiant did not want to build in-house.
Very different clients
A vehicle brand, a development programme and a travel company each needed a different plan.
Reports under Radiant’s name
Every report had to be ready for Radiant to send to its clients as its own.
Results clients could see
Radiant’s clients expected visible progress, often within the first months.
What we did for Radiant Infotech
From 2019 to 2021 we worked as Radiant Infotech’s white-label marketing team across search, paid media and social.
Search programmes for client websites
White-label SEO covering technical review, content and authority for Radiant’s clients.
- Technical and content reviews
- Travel package content
- Monthly reporting
Campaigns run under Radiant’s name
White-label paid media on Google and social platforms, planned and managed for each client.
- Campaign setup and management
- Budget and results reporting
Management for client brands
White-label social media management and advertising for Radiant’s clients.
- Content and page management
- Social ad campaigns
Measurement set up properly
Tracking and analytics set up so Radiant could show its clients what the work was achieving.
- Analytics and tracking setup
- Client-ready reports
Where the work led
The partnership gave Radiant a full marketing offer without a marketing department. For one automotive client, the brand’s own website reached the top of Google for its brand searches within the first month.
How the engagement unfolded
- 2019
Partnership begins
Content and SEO for Radiant’s travel clients.
- 2020
Paid media and social
Google Ads, social ads and social management added.
- 2021
Programmes and tracking
Tracking and reporting for a development programme and ongoing SEO.
- Throughout
Delivered under Radiant’s brand
Every plan and report ready for Radiant’s clients.
What Radiant Infotech came away with
A full marketing offer
SEO, ads and social available to every Radiant client.
No new department
Specialist work without specialist hires.
Visible early progress
Results clients could see in the first months.
Radiant’s clients trusted Radiant. Our job was to make sure the marketing work behind that trust was as strong as the technology work in front of it.
Queens Digital project team
Services behind this work
Running an agency or IT company and need a marketing delivery partner? See our white-label services below.