Case Study: White-Label Partnership

A full marketing team for an IT partner, under its own brand

Radiant Infotech's clients wanted search, advertising and social media alongside technology. We became Radiant's white-label marketing team, delivering the work while Radiant kept the relationship and the brand.
The client

An IT partner that needed a digital marketing team

Radiant Infotech is an IT and digital services company whose clients increasingly asked for search, advertising and social media alongside technology work.

Rather than build a marketing department from scratch, Radiant partnered with Queens Digital as its white-label digital marketing team. We delivered the work; Radiant kept the client relationship and its brand on every report.

White-labelDelivered under Radiant’s brand
SEOSearch for client websites
AdsGoogle Ads and social ads
SocialManagement and reporting

What we delivered for Radiant’s clients

SEOGoogle AdsSocial media adsSocial media managementTracking and reporting
The brief

Why Radiant Infotech came to us

Radiant’s clients came from very different sectors, including automotive, development programmes and travel. Radiant needed a partner that could deliver specialist marketing across all of them, under its name.

Specialist work outside its core

SEO and paid media require specialist skills that Radiant did not want to build in-house.

Very different clients

A vehicle brand, a development programme and a travel company each needed a different plan.

Reports under Radiant’s name

Every report had to be ready for Radiant to send to its clients as its own.

Results clients could see

Radiant’s clients expected visible progress, often within the first months.

The work

What we did for Radiant Infotech

From 2019 to 2021 we worked as Radiant Infotech’s white-label marketing team across search, paid media and social.

SEO

Search programmes for client websites

White-label SEO covering technical review, content and authority for Radiant’s clients.

  • Technical and content reviews
  • Travel package content
  • Monthly reporting
Google Ads and social ads

Campaigns run under Radiant’s name

White-label paid media on Google and social platforms, planned and managed for each client.

  • Campaign setup and management
  • Budget and results reporting
Social media

Management for client brands

White-label social media management and advertising for Radiant’s clients.

  • Content and page management
  • Social ad campaigns
Tracking

Measurement set up properly

Tracking and analytics set up so Radiant could show its clients what the work was achieving.

  • Analytics and tracking setup
  • Client-ready reports
Where it led

Where the work led

The partnership gave Radiant a full marketing offer without a marketing department. For one automotive client, the brand’s own website reached the top of Google for its brand searches within the first month.

How it came together

How the engagement unfolded

  1. 2019

    Partnership begins

    Content and SEO for Radiant’s travel clients.

  2. 2020

    Paid media and social

    Google Ads, social ads and social management added.

  3. 2021

    Programmes and tracking

    Tracking and reporting for a development programme and ongoing SEO.

  4. Throughout

    Delivered under Radiant’s brand

    Every plan and report ready for Radiant’s clients.

What stayed with the client

What Radiant Infotech came away with

A full marketing offer

SEO, ads and social available to every Radiant client.

No new department

Specialist work without specialist hires.

Visible early progress

Results clients could see in the first months.

Radiant’s clients trusted Radiant. Our job was to make sure the marketing work behind that trust was as strong as the technology work in front of it.

Queens Digital project team
Services used

Services behind this work

Running an agency or IT company and need a marketing delivery partner? See our white-label services below.

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