Case Study: Travel

Giving a Thamel travel agency a website as good as its service

Sitasma Travels has served travellers since 2012, but its online presence did not show it. We built a new WordPress website and brand, then kept Sitasma visible on Google Maps and social media.
The client

A Thamel travel agency since 2012

Sitasma Travels has organised travel from Amrit Marg in Thamel, Kathmandu, since 2012. It sells fixed-departure and tailor-made tours, domestic and international flights, hotel bookings in Nepal and vehicle rental.

Its customers include Nepali families planning holidays in Nepal and abroad, from Muktinath and Rara to Dubai, Thailand, Malaysia and Singapore, as well as visitors exploring Kathmandu, Bhaktapur and Lalitpur.

2012Serving travellers since
ThamelOffice in Amrit Marg
ToursNepal and international packages
TicketsDomestic and international flights

What travellers come to Sitasma for

Nepal toursInternational packagesFlight ticketsHotel bookingVehicle rental
The brief

Why Sitasma Travels came to us

Sitasma had years of experience and loyal customers, but its online presence did not reflect it. It needed a website and a social presence that showed the full range of what it offers and made it easy to enquire.

A website that did not show the full offer

Tours, tickets, hotels and vehicles needed to be presented clearly, so visitors could see everything Sitasma does.

Many packages, no clear structure

Nepal and international tours needed a URL structure and navigation that made each package easy to find.

A brand that needed to look its age

A business with a decade of experience needed a visual identity that looked established and trustworthy.

Local customers search nearby

Travellers in Kathmandu look for agencies on Google Maps, so the business listing needed to be complete and active.

Staying visible between trips

Social media needed to keep Sitasma in mind when customers started planning their next holiday.

The work

What we did for Sitasma Travels

We rebuilt Sitasma’s online presence around a new WordPress website, then kept it visible with search, maps and social media.

WordPress website

A new site for every service

A WordPress website designed around tours, flights, hotels and vehicle rental, with clear routes to enquire.

  • Design and development
  • Package and service pages
  • Enquiry forms and contact routes
Site architecture

A structure for every package

A URL structure and navigation that organise Nepal and international tours so each package has a clear home.

  • URL and category structure
  • Navigation by destination and service
Brand identity

A logo that looks established

A logo and visual identity used across the website, social media and printed material.

  • Logo design
  • Consistent brand graphics
Content

Packages described properly

Destination and package content that helps travellers compare trips and understand what is included.

  • Package descriptions
  • Destination content
Local SEO

Found by travellers nearby

Local search and Google Business Profile management so nearby customers can find, call and visit.

  • Business profile optimised
  • Interactions, directions and website clicks tracked
Social media

Visible between holidays

Social media content on top destinations and festive greetings, keeping Sitasma in customers’ feeds.

  • Regular destination posts
  • Festive and seasonal campaigns
  • Monthly reporting
How it came together

How the engagement unfolded

  1. 2022

    Brand and website

    A new logo and a WordPress website built around every service.

  2. 2023

    Search and maps

    Business profile management and search visibility for local customers.

  3. September 2023

    Social media

    Regular destination and festive content with monthly reporting.

  4. Now

    A complete presence

    Website, maps and social media presenting the whole business.

What stayed with the client

What Sitasma Travels came away with

The whole business online

Tours, flights, hotels and vehicles presented in one place.

A brand that matches the experience

An identity that reflects more than a decade in travel.

Easy to find and contact

Clear routes from search, maps and social to an enquiry.

A travel agency with a decade of happy customers should look like one online. Our job for Sitasma was to make sure it did.

Queens Digital project team
Services used

Services behind this work

Running a travel or hospitality business? Read our digital marketing guide for hotels and hospitality, or see the services we used for Sitasma below.

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