A Kathmandu trekking company with the whole Himalaya on its list
Trek Me Nepal is a trekking and tour operator based in Kathmandu, organising treks, peak climbs and tours across the Nepal Himalaya under the promise “Where Adventure Never Ends”.
Its trips cover the Everest, Annapurna, Manaslu, Langtang and Mustang regions, peaks such as Island Peak and Mera Peak, and cultural tours, safaris, rafting and helicopter trips. Most of its travellers book from abroad, after weeks of online research.
What travellers come to Trek Me Nepal for
Why Trek Me Nepal came to us
Nepal has hundreds of trekking agencies, and most of them sell the same famous routes. A newer company needed international travellers to find it, trust it and choose it over operators with far longer histories online.
A crowded market selling the same treks
Everest Base Camp and Annapurna are offered by hundreds of agencies and large international booking platforms. Trek Me Nepal needed a reason to be found and a reason to be chosen.
Dozens of trip pages to organise
With many packages across five regions, the website needed a structure that helped both travellers and search engines understand every trip.
Travellers research for weeks
International trekkers compare routes, seasons, difficulty and costs long before they contact anyone, so the company needed to be part of that research.
A new name needs trust
Travellers booking from abroad look for signs that an agency is real, established and reviewed by others.
Search, ads and social had to work together
Organic search, paid campaigns and social media each reach travellers at a different moment, and all of them needed to point to the same trips.
What we did for Trek Me Nepal
In 2024 we ran Trek Me Nepal’s digital marketing end to end, from the structure of the website to the campaigns that brought travellers to it.
A clear home for every trip
A full audit and reorganisation of how regions, trips and guides connect, so every package sits in a structure travellers and search engines can follow.
- Site audit across technical, on-page and off-page
- Region and trip structure
- Internal linking between trips and guides
Every package ready to be found
Search optimisation across the trip pages, starting with the Everest and Annapurna packages travellers search for most.
- Trip pages optimised in priority order
- Search research by region and route
- Ongoing indexing and health checks
Part of the traveller’s research
Content on routes, short trips from Kathmandu and Nepali culture that meets travellers early in their planning.
- Trek and destination guides
- Short-trip and weekend content
- Culture and festival content
Recognised across travel sources
Authority building and consistent business listings across travel and business sources, so the company is recognised as an established operator.
- Travel and business citations
- Consistent company information online
Campaigns for travellers ready to book
Google Ads and social campaigns aimed at travellers comparing treks and agencies.
- Search campaigns by region
- Social campaigns for trip awareness
- Enquiries routed to the team
A trekking brand people can follow
Social media content that shows the trails, the team and the travellers.
- Content calendars
- Trip and destination content
How the engagement unfolded
- Early 2024
Audit and plan
A full audit of the website and a plan built around the priority regions.
- Spring 2024
Structure and trip pages
Site structure improved and trip pages optimised region by region.
- Mid 2024
Content and authority
Travel guides published and the company’s presence built across travel sources.
- Throughout
Campaigns and social
Google Ads, social campaigns and social media working alongside search.
What Trek Me Nepal came away with
A website that scales with the trips
A structure ready for new regions and packages.
Present in the research phase
Content that reaches travellers before they choose an agency.
Every channel pointing to the trips
Search, ads and social sending travellers to the same place.
Every trekking agency in Nepal sells Everest. The ones that grow are the ones travellers can find, understand and trust from the other side of the world.
Queens Digital project team
Services behind this work
Running a trekking, travel or hospitality business? Read our digital marketing guide for hotels and hospitality, or see the services we used for Trek Me Nepal below.