Case Study: White-Label Partnership

The delivery team behind a Sydney digital agency

Webigo needed more capacity for content, social media and marketing planning without growing its Sydney team. We became its white-label delivery team, producing work under its brand and to its deadlines.
The client

A Sydney digital agency with a Kathmandu delivery team

Webigo is a digital agency in Sydney, Australia, offering website design and development, mobile apps, visual design and digital marketing to brands that want to tell their story online.

Like many growing agencies, Webigo needed more hands for content, social media and marketing planning without adding full-time staff in Sydney. It partnered with Queens Digital as its white-label delivery team.

SydneyAgency headquarters
White-labelDelivered under Webigo’s brand
ContentBlogs, social posts and plans
KathmanduOur delivery team

What we delivered for Webigo’s clients

Blog contentSocial media postsMarketing plansSEO and SEM planning
The brief

Why Webigo came to us

An agency’s reputation rests on work its clients never see being made. Webigo needed a partner who could produce content and plans to its standard, on its deadlines, under its name.

Capacity without new hires

Webigo needed to take on more content and marketing work without growing its Sydney team.

Work delivered under someone else’s brand

Everything had to match Webigo’s quality and voice, because clients would only ever see Webigo.

Different clients, different industries

Each end client needed content that sounded like it knew their industry.

Deadlines across time zones

Work planned in Sydney had to be delivered on time from Kathmandu.

The work

What we did for Webigo

From 2019 we worked as Webigo’s white-label delivery team, producing content, social media and marketing plans for its clients.

Content

Blogs written in each client’s voice

Content produced in weekly batches for Webigo’s clients, matched to each client’s industry and tone.

  • Weekly blog schedules
  • Research for each industry
  • Edited to Webigo’s standards
Social media

Posts ready to publish

White-label social media content planned and written alongside the blog calendar.

  • Social post calendars
  • Posts matched to each blog
Marketing plans

Plans Webigo could present

Co-branded digital marketing plans with SEO and paid search recommendations, ready for Webigo to present to prospects and clients.

  • Digital marketing plan templates
  • SEO and SEM package planning
Delivery process

Deadlines tracked across time zones

A shared tracker of details and deadlines for every piece, so Webigo always knew what was due and when.

  • Deadline tracking per client
  • Clear hand-offs to Webigo’s team
How it came together

How the engagement unfolded

  1. 2019

    Partnership begins

    Content and social media for Webigo’s first shared clients.

  2. Weekly

    Content rhythm

    Blogs and posts delivered in weekly batches.

  3. Planning

    Marketing plans

    Co-branded plans with SEO and SEM recommendations.

  4. Ongoing

    A trusted extension

    Work delivered under Webigo’s brand, to its deadlines.

What stayed with the client

What Webigo came away with

More capacity, same team

Webigo took on more work without new hires.

Consistent quality

Content matched to each client’s voice and industry.

Invisible, reliable delivery

Work delivered on deadline under Webigo’s name.

The best white-label partner is one the end client never notices. Our job for Webigo was to make its team feel bigger without making its work feel any different.

Queens Digital project team
Services used

Services behind this work

Running an agency and need a delivery partner? See our white-label services below.

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