A Social Media Marketing Agency in Nepal That Builds
An Audience First,
Then Sells To It.

Walk into most social media accounts run by small Nepali businesses and you will see a familiar pattern: a festival greeting, a product photo, a repost from a supplier, posted whenever someone remembers to, with no caption strategy, no consistent visual identity, and no idea whether any of it is actually driving sales. That is social media presence. It is not social media marketing.

A social media marketing agency in Nepal does three things a business owner posting occasionally cannot: it plans content around what your specific audience actually engages with (not what looks nice), it runs paid advertising with real targeting and conversion tracking instead of the boost button, and it treats every platform, Facebook, Instagram, TikTok, differently, because a Reel that performs on Instagram and a TikTok that performs on TikTok are built on different logic, not the same video re-uploaded three times.

As a social media marketing agency, we manage Facebook and Instagram content and advertising, TikTok content (and TikTok ads for clients outside Nepal, more on why below), influencer partnerships, and white label social media delivery for other agencies. Each of those is its own page on this site because each is genuinely a different skill, not a checkbox on one generic package.

Ask ten small business owners in Nepal how they advertise on Facebook and most will describe the same thing: tap the blue Boost Post button under a photo, pick a budget, pick a rough audience, and let it run. Locally this is often called doing a Facebook boost, and it has become the default definition of Facebook advertising for a lot of businesses. It is not the same thing, and the gap matters.

Boosting a post optimizes for one thing, engagement on that specific post, likes, comments, shares. It uses a simplified version of Meta’s ad system with limited targeting options and no access to the conversion-optimized delivery that real campaigns use. A properly built Meta advertising campaign, run through Meta Ads Manager, optimizes for an actual business outcome, a purchase, a lead form submission, a WhatsApp message, a call, and it can retarget people who already visited your website or added something to a cart. Boosting cannot do any of that.

We are not a Facebook booster agency. We are a Meta advertising agency, which means every campaign we run for a client is built around a real objective, real tracking through the Conversions API, and real audience segmentation across Facebook and Instagram together. If a client’s current spend is entirely boosted posts, the first conversation we have is showing them, side by side, what the same rupees would do inside a properly structured campaign.

One more confusion we clear up early: organic posting, paid Meta advertising, and influencer partnerships are not interchangeable, and a single monthly fee that vaguely covers “social media” without separating them usually means one of the three is being neglected. Organic content builds a following and keeps an existing audience engaged, it rarely drives new customers at scale on its own anymore because reach on unpaid posts has dropped steadily across Facebook and Instagram for years. Paid advertising is what actually puts your brand in front of people who do not already follow you, and it needs its own ad spend budget, separate from our management fee. Influencer marketing borrows someone else’s existing trust with an audience, which works differently again, and is priced per campaign, not folded into a flat monthly retainer.

Because these are genuinely different disciplines, our packages below separate content and management from ad spend and from influencer campaign budgets, rather than bundling everything into one number that hides where your money is actually going.

Strategy first: we look at who your existing customers actually are, not who a business owner assumes they are, and build a content calendar and posting cadence around that. Production next, photography, short-form video, graphic templates, captions written in a voice that matches your brand rather than generic stock captions. Then community management, responding to comments and messages within hours, not days, because a slow reply on a public comment is a lost sale watched by everyone else scrolling past it. And reporting that shows reach, engagement, and, where advertising is involved, actual cost per lead or cost per sale, not just a vanity follower count.

Search around and you will see social media management quoted anywhere from a few thousand rupees a month to well over a lakh, and the confusion is not agencies being dishonest, it is that “social media management” means wildly different scopes of work. A single-platform, low-production-effort package for a small shop is genuinely a different job than a multi-platform account with weekly video production, paid campaigns, and influencer coordination for a growing brand. Price should follow scope, not the other way around.

We priced our packages below against what similar-scope agencies in Nepal typically charge, and kept them toward the lower end of that range deliberately, this is a volume-and-relationship business, not a one-off project like a website build.

A content calendar is not just a spreadsheet of dates. Each entry needs a concept, a shot list or script, production (photography or short-form video filming and editing), copywriting, and a posting schedule tuned to when your specific audience is actually online, which we check against your account’s own analytics rather than assuming a generic best time to post.

For product-based businesses we plan around inventory and promotions. For service businesses we plan around proof, testimonials, before-and-afters, process content that builds trust before someone books. The mix shifts by industry, a restaurant’s calendar looks nothing like a law firm’s, and it should not.

Comments and DMs on a business Facebook or Instagram page are frequently the first, and sometimes only, point of contact before a purchase decision in Nepal, people ask about price, availability, and delivery in the comments rather than visiting a website. A page that replies within an hour converts differently than one that replies the next day, or not at all. We treat inbox and comment response time as a tracked metric, not a courtesy.

If an agency quotes you one number that supposedly covers both running your ads and the ad spend itself, ask exactly how that number splits, because the two need to be separate for the arrangement to make sense. Ad spend is money Meta or TikTok keeps, for showing your ads to people. Management fee is what you pay us for strategy, setup, creative, and ongoing optimization. We never take a percentage of your ad spend as our fee, a flat monthly management fee means we have no incentive to spend your budget faster or slower than what actually performs.

Admin access to your existing Facebook Page and Instagram Business account (or help setting these up correctly if they do not exist yet, a surprising number of small business Instagram accounts in Nepal are still personal profiles, not Business accounts, which limits what can be tracked and advertised). Any existing brand assets, logo, product photos, past campaign results if you have run ads before. And honestly, a conversation about who you think your customer is, which we then check against what your account’s existing analytics actually say, the two do not always match.

Follower count is the easiest number to look at and the least useful one for deciding whether a business is getting its money’s worth. We report on reach (how many people actually saw content), engagement rate (not raw likes, but likes and comments relative to reach, which tells you if content is resonating or just being seen), and, wherever a business goal allows it, tracked outcomes, form submissions, WhatsApp or Messenger conversations started, or ecommerce purchases attributed back to a specific post or ad.

A large share of our social media clients are running paid advertising for the first time. That changes how we onboard them, we spend the first month largely on setup done right, Meta Business Manager structure, Conversions API implementation, pixel or app event tracking, before spending meaningfully on ads. Rushing straight to campaigns on top of broken tracking means we would be optimizing against bad data, and neither of us would actually know what is working.

This is also why our first-month pricing sometimes looks lighter on visible ad activity than a client expects, the setup work does not show up as posts or ads, but skipping it is the single most common reason social media advertising fails to show results for small businesses.

Occasionally the honest answer is to wait. If a business has no consistent product photography, no reviews or social proof yet, or a website that cannot actually receive and convert traffic, sending paid ad clicks there wastes budget on a broken funnel. In those cases we say so directly and start with organic content and basic proof-building first, even though that means a smaller invoice for us in month one.

Dashain, Tihar, Teej, New Year, these are genuine engagement spikes on Nepali social media, and also the moment every brand posts nearly identical greeting graphics. We plan festival content to tie back to an actual product or offer, not just a template greeting, because a generic Happy Dashain post competing against fifty others in someone’s feed does very little, while a festival-tied promotion with a clear reason to act does considerably more.

Monthly reports cover what changed and why, not a raw export of every metric a platform tracks. If engagement dropped one month, we say what we think caused it and what we are changing, an algorithm shift, a content type that underperformed, a competitor promotion. If it grew, we say what worked so we can repeat it deliberately rather than by accident.

Each tier below covers content, community management, and reporting. Paid Meta advertising management is an add-on to any tier, ad spend itself is always separate and goes directly to Meta or TikTok. Influencer campaigns are quoted per campaign, not included in monthly retainers, since budgets vary too much by influencer tier to fold into a flat number.

Month-to-month, no long lock-in contracts. If a package is not delivering, 30 days notice ends it, and you keep whatever Business Manager access and content assets were built during the engagement, none of it stays locked to us.

Social media rarely works in isolation. It feeds a website that needs to convert once someone clicks through, which is why we also run SEO and PPC. If your Instagram is driving traffic to a slow, outdated website, the social media spend is doing its job while the website undoes it. We flag that cross-channel gap when we see it, even on a social-only engagement.

Trusted by teams across Nepal

We are based in Kathmandu and most of our team is here, but the businesses we run social media for are spread across Nepal, and increasingly a few clients outside it too, particularly for TikTok advertising, which we cover in detail on the TikTok services page. Wherever you are based, the work is the same: strategy first, honest recommendations, and pricing that matches the scope of what we are actually doing.