Shopify Website Design & Development . Kathmandu, Nepal

Shopify Stores Built to Convert
Browsers Into Buyers,
Not Just Look Good.

We are a Kathmandu-based Shopify design and development agency building fully managed ecommerce stores customized for your products and customer journey, from theme customization to checkout optimization and app integrations.

β˜…β˜…β˜…β˜…β˜… 4.9 average rating β€’ 120+ Nepalese brands ranked β€’ Google Β· Meta Β· Shopify partner
120+
Nepalese clients ranked
8.4Γ—
Average organic traffic lift
#1–3
Typical placement in 6 months
92%
Client retention rate

Chapter 01

Shopify website design and development: managed hosting, custom storefront

Shopify’s appeal for a lot of Nepali online stores is straightforward: reliable managed hosting, a secure checkout that already handles PCI compliance for you, and an app ecosystem that covers most functionality a store needs without custom development. Where stores commonly go wrong is stopping at a purchased theme with a logo swap, missing the customization that actually differentiates a store and moves visitors toward checkout rather than off the site.

As a Shopify design and development agency, we customize the storefront around your actual product catalogue and customer journey, product page layout, collection browsing, upsell placement, and checkout-adjacent details like shipping and return policy visibility, all of which measurably affect conversion rate, not just visual appeal.

Managed

Hosting, security, and PCI compliance handled by Shopify, not you

Custom

Theme customization built around your actual catalogue and journey

Curated

App selection, chosen deliberately, not stacked without review

Conversion

Focused checkout and product page optimization, not just visual polish

Chapter 02

Who Shopify fits best

Businesses that want to focus on running the store, not managing server infrastructure, updates, or security patching, since Shopify handles all of that. Brands planning to scale traffic and order volume, Shopify’s infrastructure handles traffic spikes (sales, festival promotions) without the performance concerns a self-hosted platform can run into. And stores that want a large, well-tested app ecosystem for functionality like subscriptions, loyalty programs, or advanced shipping rules without custom development for each.

Chapter 03

What a Shopify project with us includes

Theme customization or, for more complex catalogues, custom section development beyond what a purchased theme offers. Product and collection page structure built around how customers actually browse your category, not a generic grid. Curated app integrations for the specific functionality you need, reviews, upsells, subscriptions, chosen to avoid app bloat slowing the storefront down. And conversion-focused checkout setup: trust badges, clear shipping information, and abandoned cart recovery configured properly from launch.

Theme Customization

Built around your catalogue and brand, beyond a purchased theme’s defaults.

Product & Collection Structure

Browsing and product pages designed around how your customers actually shop.

App Integration

Curated app selection for reviews, upsells, and subscriptions, without bloat.

Checkout Optimization

Trust signals, shipping clarity, and abandoned cart recovery configured properly.

The next five chapters go deeper into the disciplines that produce most of the return for Nepalese businesses, on-page, off-page, technical, local and the new world of AI / answer engine SEO.

Shopify vs. WooCommerce, for a new ecommerce project

Factor Shopify WooCommerce
Hosting & maintenance Fully managed You (or us) manage hosting
Ongoing platform fees Monthly subscription None, just hosting
Best for Wanting less maintenance overhead Wanting full control & lower fees

Our Approach

The 3-Pillar Shopify Development Framework we run every store on

The same three pillars behind every Shopify store we design and build.

  • Customized, not just themed : Built around your catalogue and journey, not a purchased theme with a logo swap.
  • Apps chosen deliberately : Curated for what you need, avoiding the bloat of stacking apps without review.
  • Checkout treated as its own project : Trust signals and cart recovery configured properly, since this is where sales are won or lost.

Have an existing Shopify store that isn't converting?

We'll audit it before recommending a rebuild

Sometimes it needs a redesign, sometimes just checkout and app cleanup. We’ll tell you honestly.

Get a free store review

Chapter 04

Common Shopify mistakes we see in existing stores

A purchased theme left almost entirely default, so the store looks like dozens of others using the same template. App bloat, five or six apps installed and half-configured, slowing the storefront and sometimes conflicting with each other. And product pages that describe the product but give no reason to buy now, no urgency, no social proof, no clear shipping expectation. We audit for these specifically before recommending a rebuild versus a targeted fix.

Chapter 05

What we need from you before we start

Your product catalogue (or a plan for it if you are launching new), brand assets, and admin access to your Shopify store, or we can help you set one up if you do not have one yet.

Chapter 06

Checkout and cart recovery, in more detail

Shopify’s checkout is already strong technically, secure, fast, mobile-optimized, but what surrounds it matters just as much: whether shipping costs are shown early enough to avoid surprise at the final step (a leading cause of cart abandonment), whether trust badges and return policy are visible at the point of hesitation, and whether an abandoned cart triggers a well-timed, well-written recovery email rather than a generic template. We configure all of this deliberately rather than leaving Shopify’s defaults untouched.

Common causes of Shopify cart abandonment

Cause Fix
Surprise shipping cost Show shipping estimate early in the journey
No trust signals Security badges, clear return policy visible
No recovery follow-up Configured abandoned cart email sequence

Losing sales at checkout?

We'll review your funnel for free

A quick look at where visitors are dropping off before they buy.

Ask us

Chapter 07

Migrating to Shopify from another platform

If you are moving from WooCommerce, a custom build, or another ecommerce platform, we handle product, customer, and order history migration, plus redirect mapping so existing product page rankings are not lost in the switch.

Chapter 08

Ongoing support after launch

Once your store launches, we offer optional ongoing support for theme updates, new product page templates as your catalogue grows, and app management, so the store keeps evolving rather than staying frozen at launch-day condition while your business grows around it.

Chapter 09

Pairing your store with paid advertising and SEO

A conversion-optimized store is the right foundation for paid traffic. We also run eCommerce Ads (Google Shopping and Meta catalogue ads) and Ecommerce SEO, planned to work with the store structure we build here rather than fighting against it.

Chapter 10

Speed on Shopify

Shopify’s infrastructure is fast by default, but a heavy theme or too many apps can undo that advantage. We keep the app count deliberately lean and optimize theme assets so page speed stays fast as the store grows, not just on launch day.

Chapter 11

Contract terms

Quoted per project, milestone-based payments. Optional ongoing support plan afterward, month-to-month, 30 days notice to end.

Purchased theme vs. customized Shopify build

Factor Purchased Theme Customized Build
Matches your catalogue Generic layout Built around your products
Checkout optimization Default Configured deliberately
Differentiation Looks like other stores Distinct to your brand

Chapter 12

When we would recommend WooCommerce instead of Shopify

If you want full control over hosting and no ongoing platform subscription fee, or your product complexity needs deeper customization than Shopify’s theme system easily allows, WooCommerce may be the better fit. We say so if that is genuinely the case for your business.

Fashion & Apparel

Catalogue-heavy stores needing strong visual browsing.

Beauty & Wellness

Subscription and repeat-purchase-friendly setups.

Food & Beverage Brands

Direct-to-consumer stores with shipping complexity handled.

Chapter 13

A Kathmandu-based Shopify agency working across Nepal

We are based in Kathmandu and build Shopify stores for brands shipping across Nepal and internationally, delivery is fully remote regardless of location.

01

Week 1

1 week

Discovery & Catalogue Review

We understand your products, customers, and goals.

02

Weeks 2-3

2 weeks

UX & Theme Design

Store structure and visual design, built around your catalogue.

03

Weeks 4-5

2 weeks

Development & App Integration

Theme build, checkout configuration, curated app setup.

04

Week 6

1 week

QA & Launch

Testing, product upload, go-live.

From the team

Q

Queens Digital Agency

We’ve seen too many Shopify stores with beautiful photos and a broken checkout experience. We fix the boring parts, they’re usually where the money is lost.

Kathmandu, Nepal

Chapter 14

Shopify project pricing

Priced by catalogue size and customization depth. Below are starting points; Shopify’s own monthly subscription fee is separate, paid directly to Shopify.

Starter Store

NPR 90,000 / starting, one-time

Up to 50 SKUs, theme customization, standard checkout setup.

  • Theme customization
  • Product & collection setup (up to 50 SKUs)
  • Checkout & shipping configuration
  • Basic technical SEO setup
Most popular

Growth Store

NPR 150,000 / starting, one-time

Larger catalogues, custom sections, app integrations.

  • Custom section development
  • Product & collection setup (up to 200 SKUs)
  • Curated app integrations
  • Abandoned cart recovery setup

Custom / Migration

Custom / quoted by scope

Large catalogues, migrations from another platform, or complex custom functionality.

  • Full catalogue & customer migration
  • Custom functionality development
  • Dedicated project manager

Chapter 15

What is included vs. billed separately

Our fee covers design and development. Shopify’s monthly subscription and any paid app subscriptions are billed by Shopify/the app provider directly, not marked up by us.

Included vs. separate

Item Included Separate
Theme customization & development Yes -
Shopify subscription No Paid to Shopify directly
Paid apps No Paid to app provider, not marked up

Chapter 16

Pairing this with eCommerce Ads and SEO

Once your store is built to convert, we can also run Google Shopping and Meta catalogue ads, and Ecommerce SEO, to bring traffic to it. See our eCommerce Ads and Ecommerce SEO pages.

Managed

Hosting & security handled by Shopify

Curated

Apps chosen deliberately, not stacked

6 weeks

Typical timeline for a customized store build

Our conversion rate genuinely improved after they rebuilt our checkout page, not just the visuals, the actual flow.

Client feedback - Fashion brand, Kathmandu

Trusted by teams across Nepal

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Ready to build or rebuild your Shopify store?

Let's talk about your catalogue and goals

A free consultation, no obligation.

Contact Queens Digital

Chapter 17

Part of our full web design & development range

If Shopify is not the right fit, see our WooCommerce or WordPress pages, or our web design & development overview.

A starter store with up to 50 SKUs starts around NPR 90,000, larger catalogues with custom sections and app integrations start around NPR 150,000. Shopify’s own monthly subscription fee is separate.

Let's talk business

Let's create a growth strategy that actually works.

Whether you need SEO, local rankings, content, or a complete digital plan, our Nepal team is here to help you achieve extraordinary results.

Free Consultation

Practical advice based on your business and market.

Quick Response

We reply within 2 hours during business days.

Custom Strategy

A growth plan built around your business goals.

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Queens Digital Agency, Kathmandu

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