Chapter 01
White label PPC services in Nepal: your brand, our execution
As a white label PPC services provider, this is a straightforward arrangement with a genuinely delicate detail underneath it: another agency (yours) sells and owns the client relationship, and we manage the actual Google Ads and Meta Ads accounts behind the scenes, under your brand, in your reporting format, with your name on every communication the client ever sees.
PPC carries a specific weight most other white label services do not: we are managing live ad spend, your client’s actual money being spent in real time, which makes the trust bar genuinely higher than for, say, content delivery. A mismanaged PPC account is not just disappointing, it is directly, measurably, expensive, in a way a client will notice quickly if delivery quality slips.
We fulfil PPC delivery for agencies in Nepal and internationally with that weight taken seriously, run to the same tracking and testing standard we hold our own direct clients to.
What we deliver
Full Google Ads and Meta Ads management, fully unbranded, under your brand
Why it matters
You sell and keep the client relationship, we handle live ad spend delivery risk
What changes
A reliable delivery partner instead of a hiring problem or a capacity ceiling
Chapter 02
Why agencies outsource PPC delivery specifically
PPC talent is genuinely hard to keep in-house well. Google Ads and Meta Ads both change frequently enough that a specialist needs ongoing, active hands-on time across multiple live accounts to stay genuinely sharp, not periodic training, and a generalist marketer running PPC as one of several responsibilities rarely reaches that level of depth. Agencies that built PPC as a smaller part of a broader service offering often find the economics of a dedicated in-house specialist simply do not work for the volume of accounts they manage.
There is also a specific operational risk unique to PPC: a departing PPC specialist does not just leave a knowledge gap, they can leave live campaigns unmonitored mid-flight, actively burning a client’s budget while the agency scrambles to cover the account. Fulfilment through a dedicated partner removes that single point of failure.
Nepal offers agencies a genuine cost and quality combination for this specifically: strong English proficiency, hands-on Google Ads and Meta Ads experience built serving both domestic and international accounts, and working hours that overlap comfortably with Asia-Pacific, the Gulf and European mornings.
Chapter 03
What "fully white label" means for a live ad account specifically
Every report we produce carries your agency’s branding, built in your template if you have one. We work inside your client’s ad accounts using your agency’s Google Ads Manager Account (MCC) or Meta Business Manager structure wherever possible, so the account itself, not just the reporting, shows your agency as the managing entity, not a third party.
On the rare occasions we join a client call directly, we do so under your agency’s name. We will not knowingly manage a direct competitor of yours in the same city or niche without flagging it to you first. And access is structured so that if a partnership ever ends, account control transfers back to you cleanly, with no dependency on our continued involvement to keep campaigns running.
Google Ads Fulfilment
Search, Shopping and Display management delivered under your brand.
Meta Ads Fulfilment
Facebook and Instagram campaign management, reported in your format.
Ecommerce Ads Fulfilment
Shopping and catalogue ad management for your ecommerce clients.
CRO Fulfilment
Landing page testing and optimisation for clients who need it alongside PPC.
White Label Reporting
Reports built in your template, or a clean one of ours you can rebrand freely.
Overflow and Capacity Support
Short-term extra hands during a busy quarter, without a hiring commitment.
Direct Client Support (Optional)
Under your brand, on calls or in writing, only if and when you want us involved directly.
Chapter 04
Onboarding a new PPC client through us
You grant account access, through your MCC or Business Manager wherever possible, and share any brand or reporting guidelines you already use. We run a full account audit within a set turnaround, build a prioritised fix and campaign plan, and send it back in your format for your own client presentation, or present it directly under your brand if you prefer we handle that conversation.
In-house hiring vs freelancer network vs white label PPC partner
| Factor | In-house hire | Freelancer network | White label partner |
|---|---|---|---|
| Coverage if someone leaves mid-campaign | Accounts can go unmonitored | Accounts can go unmonitored | Agency-level continuity, no single point of failure |
| Platform depth (Google and Meta together) | Usually one platform well | Depends on the person | Both, actively managed at scale |
| Tracking rigor | Often basic | Often basic | Full Pixel, Conversions API and server-side tracking |
| Fee structure flexibility | Fixed salary regardless of workload | Pay per project | Scales with the clients you actually have |
Our framework
The 3-Pillar White Label PPC Services Framework we run every partner agency on
Every partnership is built around three commitments before a single client account is touched.
- Total Brand Invisibility : Nothing your client ever sees, reports, communications or account structure, carries our name.
- Delivery Consistency : One dedicated account lead per partnership, not a rotating pool of unfamiliar freelancers.
- Live Spend Discipline : The same weekly review and tracking standard we apply to our own direct clients' ad accounts.
Free capacity assessment
Find out if we are the right fulfilment partner for your agency.
We will walk you through exactly how a white label PPC partnership would work for your specific client mix, no obligation.
Get my white label PPC quote ->Chapter 05
Quality control on live ad spend: the concern every agency is right to raise first
Handing over management of a client’s live ad budget to an outside partner is a genuinely bigger ask than handing over a content calendar, mistakes here cost real money in real time, not just a missed publishing deadline. That is exactly why we run every white label PPC account through the same audit methodology and weekly review discipline documented on our PPC management page, whether the client’s name is on our own invoice or yours.
We are also glad to start with a single trial client or a paid pilot account audit before any larger commitment, so you can see the actual quality of the work, tracking setup, structure, reporting clarity, before trusting us with a client relationship you have already worked to build.
Chapter 06
Communication and reporting: staying invisible without staying silent
You choose the communication depth that suits you. Some agency partners want us fully behind the curtain, relaying everything to the client themselves, while we deliver the work and internal reports on schedule. Others prefer we join client calls directly under their brand, particularly useful when a client wants detailed platform-level questions answered that an account manager cannot confidently field alone. Either way, reporting runs on a fixed monthly cadence with clear, plain-language explanations of what changed and why.
Chapter 07
Account access structure: your MCC, your Business Manager, wherever possible
Wherever a client’s existing setup allows, we work inside your agency’s Google Ads Manager Account or Meta Business Manager rather than a separate account of our own, so the account itself carries your agency’s ownership structure, not just the reports layered on top of it. This also makes offboarding cleaner if a partnership ever ends, since access simply reverts to being fully yours rather than needing to be untangled from a third party’s infrastructure.
Common mistakes agencies make choosing a white label PPC partner
| Mistake | Consequence | What to check instead |
|---|---|---|
| Choosing purely on lowest price | Weak tracking and testing, client ad spend wasted | Ask for a sample audit or trial client first |
| No written brand invisibility agreement | Risk of the client discovering who does the work | Get white label terms in writing, not just verbally |
| Accounts held outside your own MCC or Business Manager | Messy, risky offboarding if the partnership ends | Confirm accounts run inside your own agency structure |
| No non-compete or non-solicit terms | Risk of your client being approached directly | Have this in writing before onboarding any client |
Limited partnership slots this quarter
Stop turning away PPC work you do not have capacity to deliver.
Book a call and we will walk you through exactly how a partnership with us would work.
Book my white label PPC call ->Chapter 08
Landing pages and hosting: the request most PPC-focused agencies would rather not own
A client running paid ads eventually asks for a dedicated landing page, and increasingly for someone to also host and maintain it, and agencies built primarily around campaign management often have neither the design capacity nor the appetite to take on server maintenance, patching and uptime monitoring as an ongoing responsibility. The honest answer to that client request is usually either an awkward no, or a scramble to find a subcontractor with no real quality control over the handoff.
We fold landing page build and, where useful, managed hosting into our white label PPC offering specifically to close that gap. Where a client’s technical stack is a genuine fit for our own server management service, we take it over entirely under your brand, so you can quote a complete campaign-plus-landing-page-plus-hosting package to your client rather than turning part of the request away. Where it is not a fit for what we offer, we will tell you plainly rather than take on infrastructure we cannot maintain properly.
Chapter 09
How pricing actually works between us
Most partnerships run on a flat monthly fee per client account we manage, scaled by platform coverage and campaign complexity, single-platform accounts are priced differently from full Google plus Meta plus ecommerce ads programmes. You set your own retail price to your client independently, and critically, our fee is never a percentage of your client’s ad spend, so scaling a client’s budget up never quietly increases what you owe us beyond the agreed rate for that account tier.
For agencies managing a larger book of PPC clients, we offer volume-based pricing once you are running five or more accounts through us.
Chapter 10
Contracts, confidentiality and non-solicitation, in writing
Every white label partnership starts with a signed agreement covering confidentiality, non-solicitation, and clear terms on account access and handover if the partnership ever ends. This is not boilerplate we point to vaguely, it is a specific, reviewable contract before any client account is touched.
Chapter 11
Full-funnel PPC delivery, not just campaign management in isolation
Some white label PPC providers only manage bids and budgets, leaving landing pages, tracking setup and conversion optimisation to someone else entirely. We deliver Google Ads, Meta Ads, ecommerce ads and CRO together under one roof, so you can offer your clients a genuinely complete paid media programme through a single fulfilment partner.
Chapter 12
Who actually partners with us for white label PPC
Our agency partners fall into a few consistent groups: digital marketing agencies wanting to add paid media to an existing SEO or content offer without building a PPC team, web design agencies whose clients keep asking who can run their ads, and larger agencies that run PPC in-house but need reliable overflow capacity during busy periods rather than turning away new business.
What agency partners typically see after 6 months
| Metric | Before partnering | After 6 months |
|---|---|---|
| PPC clients the agency could realistically take on | Capped by internal team size | Scales with demand, not headcount |
| Client-visible delivery quality | Dependent on one or two in-house staff | Consistent, standardised process |
| Risk from staff turnover on live accounts | Real, disruptive when it happens | Agency-level continuity, no single point of failure |
Chapter 13
Flexible commitment, clean offboarding
Partnerships run month to month by default. If a partnership ever needs to wind down, we hand over full account access and documentation cleanly, particularly straightforward since we work inside your own MCC or Business Manager wherever possible, meaning there is no account migration required at all in most cases.
Colleges & Education
Abroad-study, universities, language institutes
Law Firms
Litigation, corporate law, immigration practices
Real Estate
Developers, brokers, property visualisation
Software & SaaS
Nepali product teams selling regionally
Hospitality
Hotels, restaurants, cafΓ©s, resorts
Automotive
Dealers, test-drive conversions, after-sales
Health Clinics
Hospitals, dental, dermatology, fertility
Banking & Finance
Banks, remittance, wallets, insurance
Consultancies
Management, audit, strategy practices
Non-Profits
Awareness, donation-driven, multilingual
Energy
Hydropower, solar, infrastructure
iGaming
Regulated gaming and entertainment brands
Travel & Trekking
Adventure operators competing globally
E-commerce & D2C
Daraz competitors, fashion, electronics
Chapter 14
Reporting: what you actually get, per client, every month
Each client managed through us gets the same monthly reporting standard we use across our own direct clients, cost per qualified lead, campaign-level performance, and the specific optimisations made that month, delivered in your branding on your schedule.
Day 1-2
48 hoursPartnership Setup
Contract, confidentiality and non-solicitation terms signed, reporting template agreed.
Per client
3-5 daysClient Account Onboarding and Audit
Access granted inside your MCC or Business Manager, full audit run, prioritised plan delivered in your branding.
Ongoing
WeeklyActive Delivery
Weekly bid, budget and creative management against the agreed plan.
Ongoing
MonthlyWhite Label Reporting
Branded monthly report delivered to you, ready to forward or present to your client.
Written & maintained by
Kalapati Kumari Bhatta, Founder, Queens Digital Agency
Over a decade of hands-on digital marketing experience, including running white label PPC fulfilment for agency partners in Nepal and internationally across Google Ads and Meta Ads delivery.
Last reviewed: 2026 . Maintained by the team at Queens Digital Agency
Chapter 15
What a white label PPC partnership with us costs
Pricing is structured around the actual work involved in managing each client account, platform coverage and campaign complexity, kept as a flat fee per account regardless of the client’s ad spend, so your margin on top of our fee is straightforward to calculate and stays consistent as accounts grow.
Single Client
from NPR 18,000 / month, per client
Testing the partnership with one client, single platform.
- Full account audit and monthly delivery
- White label reporting in your branding
- Dedicated account lead
- Month-to-month, no minimum term
5+ Clients
Custom, volume-priced / month
Agencies running a substantial PPC book through us as core fulfilment capacity.
- Everything in the 2-4 Clients tier
- Further reduced per-client rate at volume
- Priority capacity during busy periods
- Quoted after a quick call about your client mix
Chapter 16
How we compare to other white label PPC providers
The white label PPC market includes providers optimised purely for volume and low price, thin account structures, minimal tracking, no real creative testing. We built our white label offering as a genuine extension of the same standards we hold our own direct client accounts to, full audit-first delivery, honest reporting, and one dedicated account lead per partnership rather than whoever happens to be free that week.
What is usually included, provider by provider type
| Included | Volume-focused provider | Freelancer marketplace | Queens Digital |
|---|---|---|---|
| Full audit before any optimisation | Rare | Rare | Every account |
| Accounts managed inside your own MCC or Business Manager | Rare | No | Standard |
| Dedicated account lead | No | No | Yes |
| Written non-solicitation agreement | Rare | No | Standard |
Chapter 17
The results we track, and report to you
Beyond standard PPC metrics per client, we track our own delivery performance for you specifically: turnaround time on new client onboarding, on-time delivery rate, and account retention, since a fulfilment partner is only as good as its reliability, not just its platform knowledge.
48 hrs
Typical turnaround from access granted to first account audit delivered
1
Dedicated account lead per partnership, always
Zero
Client-facing mentions of our name, ever
We added PPC to our service list without hiring a single specialist. Our clients have no idea the delivery happens through a partner.
Having our accounts run inside our own Business Manager instead of a third party’s made the whole arrangement feel far less risky.
Chapter 18
Trusted by agencies across Nepal and beyond
We fulfil PPC delivery for digital marketing, web design and SEO-focused agencies across Nepal and internationally, alongside platform and marketplace partnerships that keep our own team current on the same standards we hold every white label account to.
Start with a trial client
See the quality of our work before committing your client book to it.
No obligation. We are happy to run a paid pilot audit on a single client account so you can evaluate us properly.
Get my white label PPC quote ->Chapter 19
A fulfilment partner should protect your client relationship, not just fill capacity
The cheapest white label PPC provider is rarely the one that helps an agency grow, since a single mismanaged live ad account can damage a client relationship far more quickly, and far more expensively, than slow content delivery ever would. The partnerships that actually work long-term are the ones where the agency’s clients simply see better ad performance, consistently, and never have any reason to ask who is really running their campaigns.
White label PPC services cover full campaign execution, Google Ads, Meta Ads and Shopping, inside your own MCC or Business Manager, under your agency’s branding on any reporting your client sees. This includes strategy, setup, ongoing optimization and white-labelled reporting, with a flat per-client monthly fee that is volume discounted as your roster of managed clients grows, never a revenue share or a cut of the client relationship.
Yes. White label PPC services work is delivered entirely inside your own ad accounts and communication channels, so your agency’s physical location in Nepal, or anywhere else, doesn’t change how the partnership works. We are based in Kathmandu; most of our partner agencies are not.
Not through us. We work inside your agency’s account structure wherever possible, brand every report as yours, and sign confidentiality and non-solicitation terms before any client work begins.
Yes, wherever a client’s existing setup allows, which also makes offboarding cleaner since account control simply reverts fully to you if a partnership ever ends.
Yes, we regularly start partnerships with a single trial client or a paid pilot account audit so you can evaluate the actual quality of the work first.
A flat monthly fee per client account we manage, scaled by platform coverage and complexity, never a percentage of your client’s ad spend. You set your own retail price independently.
Google Ads, Meta Ads, ecommerce ads and CRO, plus optional landing page build and managed hosting for clients who need it.
No, partnerships run month to month by default, with a clean, documented offboarding process if a partnership ever needs to end.
We flag issues immediately and transparently to you, the same way we would on our own direct accounts, since live ad spend leaves no room for hiding a problem and hoping it resolves itself.
Yes, this is entirely your choice. Some partners want us fully behind the scenes, others prefer we join client calls directly under their brand.